In a major step towards expanding its global footprint, McDonald’s has announced a partnership with the French football league, Ligue 1. The agreement will see McDonald’s offer exclusive promotions and discounts to fans attending matches during the 2026 season.

The deal marks a significant milestone for McDonald’s, which has been expanding its presence in Europe over the past few years. The company has already established a strong foothold in France, where it operates more than 850 outlets across the country. However, this new partnership is expected to take its operations to the next level.

As part of the deal, McDonald’s will be offering exclusive promotions and discounts to fans who attend matches at Ligue 1 stadiums. This includes special offers on menu items, such as burgers, fries, and milkshakes, as well as discounts on merchandise and other products. Fans can expect to receive these benefits by simply showing their tickets or passes from the match they attended.

In addition to the promotional benefits, McDonald’s will also be working closely with Ligue 1 to ensure that the experience of fans is seamless. This includes providing information about parking options, transportation, and other logistical details to help them plan their trip.

For McDonald’s, this partnership represents a significant opportunity to expand its brand in one of the most popular sports leagues in the world. By partnering with Ligue 1, the company hopes to tap into the growing fan base of football enthusiasts and create new opportunities for growth and expansion.

Overall, this partnership between McDonald’s and Ligue 1 is a win-win situation for both parties. For fans, it means getting access to exclusive promotions and discounts while enjoying some of the best football action in the world. And for McDonald’s, it provides an excellent opportunity to establish itself as a major player in the European market.